Italian professional soccer order Juventus has released its own token to enable fans to participate in voting and polling.

Following a year-long development, Juventus' branded token is at present available on Socios.com, a tokenized fan-voting platform for sports, according to a Dec. two announcement.

The token'due south initial price is 2 euros ($ii.22) per token, while a express corporeality of gratis tokens will exist available through the augmented reality feature of the Socios.com app, "Token Hunt."

Fans who hold the token volition be able to vote in a range of club-related decisions, the first of which will determine the club's song for when information technology scores a goal.

Sports embracing the crypto world

Initially, the club planned to release the token in the get-go quarter of 2019. The decision to develop a branded token followed a similar initiative by Paris Saint-Germain (PSG). PSG's partnership with Socios.com besides allows fans to vote and also confers VIP status and/or rewards to holders.

Sport teams around the earth have actively embraced branded tokens to ameliorate interaction with their fans. In mid-Oct, the Sacramento Kings NBA basketball team partnered with CryptoKaiju to launch crypto-collectibles backed by non-fungible tokens.

Frg'southward FC Bayern Munich is the latest soccer guild to announce blockchain-based trade for fans through a partnership with Stryking Entertainment to produce digital collectibles of its players. As reported, more clubs are expected to bring together Stryking every bit licensing partners for the system.